The United Kingdom belongs among states that are known for their positive approach toward vaping and electronic cigarettes. Their overall attitude towards vaping is carried in a positive way not only within those health organizations that agree that electronic cigarettes are of benefit to the public health and are an essential part of tobacco harm reduction strategy, but also by the British government. This approach is reflected in the national Tobacco Control Plan for England published by the Health Department of UK government.
Its main objective is to generally decrease the prevalence of smoking adults and young people in England. In 2017, for the first time in history of the annual ‘Stoptober’ campaign backed by UK’s government, vaping has also been acknowledged as an efficient means that helps smokers to quit. For example, the Cumbria County Council is openly encouraging smokers who struggle with quitting to switch to electronic cigarettes.
Associations in favor of e-cigs: Public Health England, Royal College of Physicians, Cancer Research UK, Action on smoking and health (ASH), ASH Wales, ASH Scotland, British Heart Foundation, NHS Scotland etc.