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Ritchy.com

We design, develop and sell e-liquids and e-cigarette products in more than 85 countries.

About Ritchy

Visionary, dynamic and progressive is how you define Ritchy in a few words. From its modest beginnings in mid-2009, Ritchy became a worldwide technology company. We design, develop and sell e-liquids and e-cigarette products in more than 85 countries.

Comprised of four business units (US, EU, China, Russia)

2 own manufacturing facilities in Europe and China

Over 200 professionals all over the world

We believe that by delivering a perfect vaping alternative to smoking our products and services can help millions of people stop smoking and harming themselves.

The Ritchy Story

The story of Andrey and Max, founders of Ritchy, comprises two guys with a vision to create a global business and bring bold ideas into the world of vaping.

The beginnings

How two smokers who loved the idea of vaping got into the business.

The rise of own brands and manufacturing

How we built own competencies in manufacturing, distribution and product development.

The presence and future

On the journey to become the number one global brand.

Leadership Team

Ritchy’s Senior leadership team draws on decades of experience across various consumer industries to set a course for its future strategic goals.

Andrey Subbotin

Andrey Subbotin

Founder and CEO

Andrey Subbotin

Founder and CEO

Andrey is the the co-founder and main product evangelist in the company. He is the captain helping us to navigate the Ritchy ship towards its bright future.

Hobbies: Meditation

Max Kosenko

Max Kosenko

Founder and Chief Technical Officer

Max Kosenko

Founder and Chief Technical Officer

Max is the the co-founder and technical guru in Ritchy. He is the technical brain behind many of the company ideas, helping us being better at technologies we use every day.

Hobbies: Fast cars

Mykola Kuzemko

Mykola Kuzemko

Global Sales

Mykola Kuzemko

Global Sales

Mykola is a sales, trade marketing and business development professional with 15+ years of experience within Consumer Goods industry across Europe and Asia.

Companies he worked with: Philip Morris, Russian Standard Vodka, Philips.

Hobbies: Open-air driving in his cabriolet

Vit Straka

Vit Straka

HR, Legal, Compliance

Vit Straka

HR, Legal, Compliance

Vít is an experienced HR business partner who combines his insights from previous business related roles to deliver added value HR solutions.

Companies he worked with: Hay Group, Axa, several IT start-ups.

Hobbies: Coaching, Basketball

Dagmar McLin

Dagmar McLin

Marketing

Dagmar McLin

Marketing

Dagmar is a business development professional; specialized in consumer & trade marketing. She has close to 15+ years of experience as a CPG insider. She started her career in the United States and 5 years ago she moved to Europe, where on both continents, she worked for multinational corporations.

Companies she worked with: Johnson & Johnson, Mattel, Hasbro.

Hobbies: Salsa dancing & Salsa making

Rick D´Ambrosca

Rick D´Ambrosca

Operations

Rick D´Ambrosca

Operations

Rick is a senior operations leader with 15+ years of international experience managing culturally diverse teams. He has worked for several of the top fortune 500 companies, within different industries and locations including, EMEA, Asia Pacific and North Americas.

Companies he worked for: ABB, Verizon, AAA Auto.

Hobbies: Avid collector of historical Oktoberfest and Munich brewery steins.

People

Ritchy’s team of over 200 employees worldwide is growing quickly to support our global growth. As a privately owned, founder-led company, we’re able to work quickly, responding to our customers’ needs without distraction. We believe our teams are key to the global success of Ritchy.

Therefore, we’re constantly looking for self-driven team members who want to contribute to our higher purpose and have fun doing it. Check out our career site find these opportunities and apply if you share our passions.

Learn more about working at Ritchy

How two smokers who loved the idea of vaping got into the business

2009, Moscow. Outside temperature, -20°C.
We’re sitting in a small flat, running an online vape shop. Being smokers, we’d always loved the idea of vaping as a way to improve our own lives and the lives of smokers, by providing a pleasurable alternative to smoking. In effect, we were the very first ambassadors of the products we sold–the first vapers in Ritchy.

However, we sought to reach out further and looked for ways to find the next level of development. The most obvious next step for us was a showroom, where we could meet with our customers, and discuss our passion for vaping, one on one.

Once we were open, the Ritchy shop was known to provide the best service in Moscow. Anyone could stop by and talk openly about their needs, experiences, or concerns about the now flourishing e-cigarette industry.

Around this time our vision began to crystalize. We understood our products were not just another trendy gadget or fad, but that vaping represented a game-changer for all the ‘victims’ of smoking. So one snowy Moscow night, we committed ourselves to becoming a meaningful part of the bigger picture. We decided to do our part to make a difference in the lives of smokers and those around them.

From that moment, we focused like a laser on this goal, doing whatever it took to turn Ritchy into a truly global company focused on improving the lives of its customers.

How we built own competencies in manufacturing, distribution and product development

Our first big move was to set up production of our own vaping brand, Liqua. We understood that the majority of vapers wanted quality and convenience; an experience that is as pleasurable as smoking used to be. The vision of Liqua was, and still is, to provide the all-day vaping pleasure that will satisfy our customers and keep them from slipping back into their old smoking habits.

For us, this meant developing our own manufacturing, R&D and quality assurance to deliver a safe, credible, consistent product that would grow to find acceptance all over the world. As usually, we didn’t stop there. We came back to the basics, to the consumer and in the years after we launched 3 distribution centers in EU, US and Asia.

On the journey to become the number one global brand

So far it has been a crazy and not always easy journey for two young guys to embark upon. There have been setbacks and belt-tightening moments. However, the results speak for themselves, as Liqua has grown from nothing to now being available in more than 85 countries worldwide. We still feel we are only at the beginning of our journey. There are a million reasons to quit smoking, yet every day, people still light cigarettes all over the world. We believe that the missing link to this puzzle has been finding an alternative to smoking that is as attractive to smokers as smoking itself.

Our products provide an alternative that offers choice, pleasure, and style. We offer smokers and their loved ones the immediate effects of a better lifestyle choice. When they can make an informed decision whether they want to minimize or remove nicotine dependence, our products provide a useful and proven alternative.

We will continue in our mission to challenge the status quo and provide a better alternative to smoking.

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